Competence | the consistent and effective application of knowledge, skills, and psychosocial factors (like attitudes and beliefs) to perform successfully within a given domain or task. It signifies not just having the necessary understanding and abilities, but the ability to integrate and utilise them effectively in various situations and contexts, leading to favourable outcomes and often being a measure of quality and capability. 

Clarity | having a clear understanding of one's goals, values, and priorities, enabling focused decision-making and purposeful action. It involves knowing what is truly important to you, what you want to achieve, and how to get there, leading to increased energy, confidence, and a more intentional life. 

Connection | the profound sense of belonging, understanding, and mutual support that individuals experience in their relationships, fostering a feeling of being seen, heard, and valued. It emphasises the positive energy and strength derived from these interactions, whether through verbal communication, shared experiences, or non-verbal cues.

Championing | empowering people to have a voice and making a real difference to their lives by speaking for them when they can't and supporting them to speak for themselves when they can.

Care | a commitment to the well-being of others, involving empathy, respect, and a proactive approach to meeting needs and fostering positive relationships and experiences. It's more than just a task; it's a fundamental principle that guides actions and decisions, emphasising dignity, individual rights, and promoting fulfilment.